Fortifying blow-dry primer for weakened hair that is prone to falling due to breakage from brushing.

BENEFITS

• Sulfate-free.
• Detangles and hydrates without frizz.
• 24H protection against frizz even in high conditions of humidity.
• Protects hair from blow-dry heat.
• Helps to prevent split ends.
• Leaves hair shiny and silky.
• 99% less hair fall due to breakage from brushing*.
• 88% more smooth/conditioned**.

Genesis is not a hair loss product. *vs. non-conditioning shampoo. **vs. non-conditioning shampoo.